Lifestyles Fitness Center :: Business Marketing Management Essays

Executive SummaryIn 1995, Lifestyles physical fitness Center was formed to provide a full serve well fitness center to provide for all segments of the populace in Lifestyles Fitness and the surrounding body politic. Although there is an existing scarper out center in Lifestyles Fitness, the existing facility does not provide the support for the senior members of the community. Our mission is to provide a center that will provide not besides an area for dedicated weight lifters, but as well for the person desire to maintain fitness. We want to provide a center that supports aerobic, cardiovascular, and weight train for all segments of the community. The ability of Lifestyles Fitness to provide both an indoor sign combined with certified didactics is a capability unique to backstage fitness centers in this area. The center will also provide showers and ever-changing rooms for their clients to use. The center will also provide workout enclothe for each individual (if prefer red). This service will expand the marketability of Lifestyles Fitness. We have also added to our existing services. We have developed plans to introduce a health and protein racket bar and provide exotic coffees for customers. In addition, we also offer a nutritionalist and a cafeteria. It is considered that this will also provide an area that the cliental can nerveless down, relax and get the proper nutrition after a work out. This will also provide additional income for the center. ManagementOur management team consists of persons with a broad background in both the fitness area and business management, and it is fully supported by the Institute for Entrepreneurial Studies and schooling and Small Business Development Center at Colorado body politic University. The management staff consist of Old McDonald CEO and supervisor of training, dad McDonald director of Marketing, Dad McDonald III assistant director of facilities, and Mom McDonald wickedness president. Old has a broa d background in the fitness training industry, before long carrying a training certification from the AAIA/ISMA. He is currently workings on a degree in business with emphasis on the fitness industry. He has held several different titles in both cart track and field and football. In high school he was selected as All-American football game Linemen, was All-State his junior and senior stratums in track and his senior year in football, and was All-Conference his freshmen year in college. Dad has a BS, MS, and EdS degree, and is currently working on specialized training in industrial marketing.