Ford's Drive One Campaign: PR tactics and strategies

On June 16, 1903, Henry crossoer established the cut through motor Company in Dearborn, shekels (Wikipedia). cover made sexual conquest and revolutionized the manufacturing industry by introducing engineered manufacturing sequences by mobile assembly lines, which was later dubbed cut acrossism (Wikipedia). The go with grew to mass affirm an array of products including cars, trucks, SUVs, and tractors. It seemed that crossway had coagulate its reputation and place as a leading, car manufacturer. However, in this fast-paced, innovative world, no follow is safe from competition. In 2007, Ford became the third-ranked automaker in U.S. sales, locomote from the second-place automaker ranking for the first time in 56 classs (Wikipedia). Ironically, nonpareil year later, Ford is reaching out to their consumers, employees, dealers, and retirees with their generate bingle campaign. The Drive One campaign is seeking to domesticate their audience, lurch their stance and raise behavior. These objectives can be exhibited in the KAB Model: acquaintance, stance and behavior. Ford has aimed to educate their audience on their growing engineering skill and commitment to the environment and safety.

They would akin the attitudes of their consumers to reflect their new association of the participation and for them to believe that Ford is a responsible, reputable company that manufactures safe products for their consumers and the environment. As a result, Ford hopes for a flip in their behavior: to barter for Ford products. The company discontinue be running one 60-second and five 30-second ads on American Idol, Oprahs Big Give, and organic Makeover: Home Edition, starting this week and will run end-to-end the summer (Greenberg). I retrieve that Fords send audience for this campaign is women. These ar three of the most general television shows for female audiences move now. Furthermore, one of the primary objectives is to strain safety. Females are more in all probability to consider safety for their families over appearance. This...If you want to get a full essay, order it on our website: Ordercustompaper.com

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