Inb295 Final Project

Jott in the Philippines A report by Jott Created by Seattle show startup firm Jott A give tongue to to SMS receipts employment A user records a voice nub and a recipient Jott will transcribe that message development expression recognition into an SMS and send it to the recipient Allows for hands foreswear texting why the Philippines carrel skirt is colossal part of action for Filipinos Our harvest-home is a complementary product to electric cells Philippines is a huge cellular phone market Filipinos prefer SMS to calls Due to liberalization of use and live Jott allows a compromise between peace of mind of calls and the benefits of SMS Use of incline Language The Philippines in Brief big(p) : Manila universe : 92 .6M Currency : Philippine peso 42PhP : 1US gross domestic product (2007 289B Per Capita gross domestic product 3 ,300 GDP Growth rate : 7 .3 Archipelago with terce main island groups Luzon attitude of Manila Visayas Mindanao Other major cities Cebu Davao Subic verbalise The Philippine mart Extensive Cell Phone sharpness 46 .

5 of general population High penetration charge in lower socioeconomic classes Greater than 100 in special segments Youth Segment Class A and B number land lines 12 to 1 Primarily use for SMS comp ard to calls The Philippine Market Three major cellular phone divine service providers Smart Communications , Globe Communications and temperateness cellular Intense competition between three n et represents impairment War Features Pay-! as-you-go market Cash based society Pay-as-you-go pay plans helped cell phone boom Possible solution for problem of software system piracy Used by prospered software companies Exchange post Trends Dollar has been declining against the Peso oer the hold 2 years Special Considerations National Telecommunications relegating regulates communicate spectrum Little regulation on software caterpillar track on the cellular network Regulation is mostly on computing machine hardware Open attitude toward American products Prevalence of Americana in popular culture American products held in high regard Held in higher regard than Nipponese or Korean products agonistic Considerations No alike(p) service exists in the Philippines Other similar services in the West Pinger Does not convert voice to text Recipient must get word to voice message Spinvox Like Jott , converts voice to text solo available in UK Both companies are still in the startup acquaint Sociocultural Consideration s Easy to adopt to new-fashioned technology Cell Phones The Internet Multiplayer Online Games Use of these technologies for affableization purposes Popularity of social networking Driver for cellphone demand Social connectivity over cyberspace connectivity Cell phones utilise as fashion accessory , emplacement symbol Drives bribe of new units instead of functionality Educational Considerations face and Filipino are primary languages Prevalence of regional languages incline is used more(prenominal) than Filipino in cities far from the capital Literacy Rate : 92 .6 Universities can produce needed computer information and computer engineering graduates Export Strategies Option 1 : now exchange to consumers as cellphone software May not work due to piracy issues Option 2 : outright swop to consumers as subscription service Option 3 : dole out to networks as service Networks will be the subscribers Possibility of span promotional strategy with networks Jott can be a quee r sell point of one network...If you want to get a f! ull-of-the-moon essay, order it on our website: OrderCustomPaper.com

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