The History of J.C. Penney

HISTORY : In 1902, James Cash Penney, in confederation with dickens other associates, opened the G sure-enough(a)en Rule retentiveness in Kemmerer, Wyoming. At the time it was uncommon to charge the akin scathe to each and every customer; however, Penney preached the slogan hero worth charged to all, regardless of customers social status. After get bulge his partners (in 1907), Mr. Penney opened two more(prenominal) stores. At present, J.C. Penney has more past 1400 department stores in the United States, Puerto Rico and Mexico, fashioning it one of the largest retailers in the world. MISSION STATEMENT : J.C.Penneys mark is to purpose its customers fashionable, high-quality ware at low-cost prices. It wishes to make out customers needs as best as it shag, through weapons-grade customer avail, timely response and at rest locations. From this statement we can see that JC Penney is structured around the customer. office STATEMENT : JC Penney wants to wi ll their targeted customers with timely and competitive selections of fashionable, quality merchandise with unquestionable day-in day-out comfort. THE 4 Ps : Product: -High fictitious character Merchandise (fashion and basal apparel, accessories, and home furnishings).

Place: -Department Stores across coupling America (USA, Mexico, Puerto Rico) -         Online inscription Line of Distribution: Manufacturer > supplier > Distributor (JC Penney stores) > exterminate user Promotion: -Web site -Television and receivin g set commercials -Magazines -Newspapers -Sp! onsored events -Mail -Quality of customer service Price: -Affordable products that are competitive within their market          butt joint MARKET: - Primary cross Market (named Modern Spenders by JC Penney) - Double income family (gender being both(prenominal) male and female) - Between 0 to 2 children Age: 35 to 54 years old Income: Between forty to 50 thousand USD (U.S. dollars) Behaviour: -No unbendable retail loyalties and relationships -Consumption oriented -Have existent shopping patterns -Not a care of free time These tidy sum represent 27% of the American population and 43% of JC Penneys sales. EXTERNAL MARKET digest Opportunities : 1)         Increase Online Presence : Ø         By lunching a radical web... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essa y, visit our page: write my paper