Marketing Management-Check Point

1-Describe a cherish proposition and provide an example. How important is give the axe to the consumer? (Points : 5) A assess proposition is a set of benefits offered by companies to address and satisfy nodes needs. For example, when you go to the descent and they offer to give you a free item with the purchase of specific merchandise or a set one dollar bill amount. Since value reflects the sum of comprehend tangible and intangible benefits to customer (Kotler & Keller 2009, Pg. 14), this technique offers as fat merchandise strategy to mete out stores. Value is important because it provides customer contentment. Satisfaction reflects a soulfulnesss judgment of a products perceived performance in kin to expectations (Kotler & Keller 2009, Pg. 14). In the end value could be considered a measuring tool of the likelihood that the consumer draw in up stakes become a repeat customer providing ongoing bloodline for the smart set. 2-How would you describe relat ionship merchandise? wherefore are these relationships so important to triumphful marketing? (Points : 5) kind marketing strives at building enduring relationships with people and organizations in order to suck and retain their businesses (Kotler & Keller 2009, Pg. 20).

Relationship marketing delivers many an(prenominal) benefits to the business as it allows you to reduce marketing expenses, build referrals, and baffle the companys business aligned with the clients needs. The ultimate government issue of relationship marketing is a marketing network consisting of the company and its supporting stakeholders, customers, employees, suppliers, distributor! s, retailers, ad agencies, etc with who it can build mutually profitable business relationships (Kotler & Keller 2009, Pg. 22). Basically, this marketing technique focuses on customer holding and the overall satisfaction of customers which is an essential component to the overall success of any business. The relationship can go beyond customers to severalise constituents such as consumers, employees,...If you want to get a undecomposed essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper