'Chowking Food Corporation Essay\r'

'1.4 Background History of the Company\r\nChowking (Chinese: è¶ç¾¤) is a Filipino-based fibril that pioneered the Asian quick-service restaurant ideal in the Philippines. The fantasy combines a Western fast- victuals service style with Chinese fodder. Chowking predominantly sells noodle soups, dimsum, and rice toppings. The political party was founded in 1985 at a time when Western-style burger joints were dominating the Philippine fast food scene. Its first retention is strategic in whollyy located at the Makati Commercial Center. In 1989, Chowking started embellishing its grocery store share amid the volatility in the domestic commercialise. It started its franchising trading operations and made its gate into the provincial markets the same social class particularly in Meycauayan, Bula fire. It also released its first Chowking TV commercial. In 1991, Chowking launches its Food Delivery religious service.\r\nAnnual brass-wide gross sales hit P118.1 Million. In 1992, Chowking Food Corporation enters the Visayas with the theory of the Bacolod Era Mall store, and Mindanao with the opening of the Limketkai surfacelet in Cagayan de Oro. Its one-year system-wide sales reach P342.8 Million as of 1993. Its annual system-wide sales hit P522 Million in 1994. In 1996, Chowking opens 100th store and the sales cast up to P1.31 one million million million. On January 1, 2000, Chowking became a wholly owned secondary of Jollibee Foods Corporation, the Philippines’ biggest fast-food stove. The change in ownership gave eject to store renovations and a rising corporate grimace and prospect that is visible from front-end to back-end. In 2008, Chowking announced the completion of a Php270-million (USD 5.65-million) modernisation program, which pass on help invest the course for the federation’s future development. Called â€Å"Project DMSSM” (pronounced â€Å"dimsum”) for â€Å"Designed, modernised and Streamline d Supply Chain and Manufacturing,” the two- course of study modernization program that started in 2006 involves the expansion and renovation of Chowking’s nodle Building, emergenced automation, and the improved integration of food manufacturing processes in its two commissaries in Muntinlupa City.\r\nThe CHOWKING FOOD society gained entrance to the Philippines’ highly agonistical fast-food industry in 1985, at a time when it was dominated by western-style burger joints. It positioned itself in a niche where it could be a strong attraction, by adopting the stovepipe features of two perspicuous restaurant personalities †on the one hand, the traditional Chinese restaurant, with its menu of delectable, sumptuous but easy-to-prepare and reasonably-priced dishes; on the other, the modern, western-style fast-food joint, with its catchy façade, bright interiors and young staff dispensing friendly and fresh service †and fused them into a unique conce pt: the Oriental quick-service restaurant. With focus on its core competencies to urinate differentiated, superior product value, Chowking has stood the test of shifting tastes, changing lifestyles and a volatile market, to develop its own set of loyal guests that keeps growing year in and year out.\r\nIn 1989, in an aggressive bid to expand its client base and capture a big share of the market, the company initiated its franchising operations and marked its entry into the provincial market. The twin moves enabled the company to pursue an aspiring(prenominal) expansion program that has made Chowking the largest Oriental quick-service (QSR) chain in the Philippines, enjoying high visibility in all the major cities and towns in the country’s primary(prenominal) island groups, Luzon, Visayas and Mindanao. To get wind its continued growth, Chowking explored markets outside the Philippines. As of 2008, Chowking has everywhere four hundred stores within the Philippines and in markets such as the United States, Middle East and Indonesia. Chowking has steadily been expanding its net in make out in the Philippines. It is able to ensure the freshness of its food and the reliability of its supply through its main commissaries in Highland, Muntinlupa City and Sucat, Parañaque City as sound as satellite commissaries in Iloilo, Cebu, Cagayan de Oro, Davao, and Pangasinan.\r\nIn Dubai in the United Arab Emirates, Chowking’s commissary serves ten stores and is expanding to other areas. encourage by its success on the domestic front, the company ventured into the global market in 1995, with the opening of a Chowking store in California, USA. Today, Chowking outlets are operating in the US West Coast under a licensing agreement with a Filipino expatriate family. A similar agreement has been forged with a Dubai home(a) for the operation of Chowking stores in the Middle East. The turn of the millenary was a turning point for Chowking Food Corporation. On January 1, 2000 Chowking became a wholly owned subsidiary of Jollibee Foods Corporation, the largest, nearly respected restaurant chain in the Philippines. With the jointure came numerous changes in Chowking. The change of ownership gave rise to renovations and improvements, beginning with a fresh corporate flick made concrete by a spick-and-span retail identity. This identity manifests itself in almost all the bodily aspects of the store †the logo, façade, layout, décor, counter, menu board, furniture, equipment and all the same the staff uniforms.\r\nLaunched in June 2000, the new corporate look is worn by all new stores, mend old stores are undergoing renovation to conform to the new image. All these changes are complemented by front-end and back-end systems designed to ensure cost-efficiency, speed up service and increase customer satisfaction. Hand in hand with the new physical features is the renewed pursuit of high standards in Food, Service and Cleanlin ess (FSC), the three pillars of the restaurant business. The goal has been still is as fundamental as it is simple: To serve systematically delicious and hot food in five minutes, amid sanitary and clean-smelling surroundings.\r\nThe acquiring of the Chowking Food Corporation by the Jollibee Foods Corporation it bolsters their individual positions in the Philippine market †Jollibee as the undisputed market leader in the fast-food industry, Chowking as the No.1 Oriental quick-service restaurant chain. Jollibee lends its experience and prestigiousness as the Philippines’ dominant player in the fast-food industry, trance Chowking is poised to contribute significantly to the annual system wide sales of the Jollibee group. As they gear up for the challenges ahead, both companies are optimizing the advantages of the merger with synergies commenceed at acrid costs and improving efficiency in their stores.\r\n1.4.1 Facts and Figures\r\nnormally Chowking is just next to the leading competitors uniform Jollibee, McDonald’s, KFC, liquid ecstasy’s Restaurant and Pizza Hut. Yet, because of its world competitive in terms of services, it is on the top 10 in the food industry with the expected annual system †wide sales of almost P12 Billion with a local store network of 400 at yearend of 2010. The strategic alliance between Chowking and Jollibee has turn out mutually beneficial to both companies, bolstering their individual positions in the Philippines market †Jollibee as the undisputed market leader in the fast-food industry, Chowking as the country’s No. 1 Oriental Quick †Service restaurant chain. The hard work and vigilance curb nonrecreational off: Chowking has been logging double †digit growth in system †wide sales since 2001, the quick in the industry.\r\n1.4.2 Types of restaurants\r\n1.4.3 McDonald’s in the Philippines\r\nChowking have the Commissary in Highland, Muntinlupa City and Sucat, Pa rañaque City as comfortably as satellite commissaries in Iloilo, Cebu, Cagayan de Oro, Davao, and Pangasinan which supplies the entire earthy and processed product in all branches in the Philippines of its food to ensure the freshness and the reliability of its supply. accessibility of resources is at better(p) because ordered stocks needed come on time. Also if unexpected run out of products they can borrow from nearby branches.\r\n1.5 Wedsite Address\r\nwww.chowking.com\r\n1.6 Vision-Mission and set Statement\r\n1.6.1 Vision\r\n1.6.2 Mission\r\nOur dream:to be the largest Oriental food chain in the world. Our aim:to satisfy the discriminating needs of our global consumers by serving them consistent, High-quality food products in a friendly, feel for atmosphere at prices they can truly afford.\r\n1.6.3 value (CMITE)\r\nCORPORATE VALUES\r\nThese are the set of beliefs and set divided by the members of the Chowking family that guide us in achieving our mission and vision. These are the way we do things about here. These are the character of our organization.\r\n1. CUSTOMER CARE\r\nThe customers have preferred us over many competitors. The hard-earned money they spend in our store enables us to deal our food, salary us to earn our living that allows us to buy our food, pay for our rent, send our children to school, buy our medicine, and pay for our other needs. Therefore, they deserve no less than the best from us: our superb FSC, our heartfelt care, warm anxiety and friendly smiles.\r\n2. INTREGRITY/HONESTY\r\nBeing honest and reliable to our words and actions are God-given and invaluable treasures passed on to us by our parents, and which we will pass on to our children. We will live by its principles in our place of work, at home and in all our dealings with others. We may not be rich but can proudly look straight into the eyes of our fellowmen, because of our unstained integrity.\r\n3. INDUSTRY\r\nThe only sure way to prosperity and to havi ng access to God’s rich blessings is being industrious. Fate is kind, luck smiles and opportunities abound to the hardworking.\r\n4. COMMITMENT/ dedication\r\nChowking is the fountain spring of our livelihood. It is an extension of our home. We will give it our best. We believe that we are not an insignificant parting of what makes Chowking great. We will be forever proud of our company and ever vigilant to keep it always keep down one.\r\n5. RESPECT / TEAMWORK\r\nNo man is an island. Life lived and shared with others is a meaningful and happy one at all times. As the golden rule states: â€Å"I will do to others as I would like it done to me.\r\n6. CHEERFUL / FUN\r\nHaving fun †rejoiced and laughing to our heart’s delight as we work hard in giving our best †keeps us energized and inspired. In all things we do, it never makes us tired or bored. It gives meaning, and even adds healthy eld to our lives.\r\n7. PASSION FOR EXCELLENCE\r\nWe aim for the best. We drive ourselves to be the best. We take every day as a learning experience. We seize all opportunities to improve our skills, increase our knowledge, and be better persons today than we were yesterday.\r\n'