Recommendation for the Location for Maigue-Pascua’s RTW’s Expansion Essay

IntroductionThis document is to suggest the appropriate property to hold the expansion of Maigue-Pascuas RTW. aft(prenominal) their second bi- periodical meeting for this year, owners decided to pursue the building of a new branch to cater the needs of their growing number of customers. Other preparations, such as the budget allocation and manpower, are already taken care of except for the location. This recommendation report proposes several spots that would suffice the needs of the company.BackgroundMaigue-Pascuas RTW has been established since 2009 owned by Ms Jinky Maigue and Mr James Pascua. It offers fair-priced yet high-quality and trendsetting garments thats suitable for their target demographic students/teenagers. Due to the increasing demands for their products, the business partners choose to have a business expansion and to make a new image of being a top-line clothing store. Financial and foodstuffing strategies are already made for this project but their main probl em is the location. They currently have one branch, which is conveniently put in the heart of the market. Now, they are looking for a place wherein they could offer the same convenience and is also low-priced. The partners also want to venture on broadening their market scope.Options/Proposals A faint on a mini-bazaar outside a high-end village. Located on its right side is an early(a) clothing shop and on the left are a few more than vacant stalls. It costs P60000 per month. A P72000-worth of monthly rent for a stand between a bank and a drugstore near a habitual market. An establishment on lease for P61000 on an upscale shopping nerve center. It is placed near a coffee shop/bookstore and in front of the midriffs leisure park. A kiosk beside a food stall built on a public park. Its monthly rent is P50000.The expanses of all the proposed locations are all approved by the business partners.Criteria/RequirementsThe location should be customer-friendly, convenient, marketable, an d reasonably-priced and should offer a wider market scope. Other matters, such as the expanse and the interior, were already taken into consideration on the first phase of planning. The aforementioned considerations should be followed in deciding for the location of the companys expansion.ComparisonsThe points of comparisons are the following ambience, competitions, price and demographics.Ambiance.The stall is favourable to the residents of the nearby village due to its close proximity but the atmosphere of the mini-bazaar is not fitting to the new image that the company wishes to build. The stand, on the other hand, is misplaced. The location is not suitable for an apparel store. Consequently, the air in the establishment portrays the exact change that the owners want for their business. And lastly, the kiosk sets a good mood for it is placed on a recreational area.Competitions.All of them dont have a nearby shop that offers the same product except for the stall.Price.The prices of the four locations grade from P50000-P72000. The kiosk is the cheapest and the stand is the most expensive.Demographics.The stand and the kiosk dont meet the entitys customer target because their locations are too public magic spell the establishment and the stall are in line with their goal of widening their scope from the student/teenager to the upperclassmen. The latter are more likely to lead in the desired customer due to its location.ConclusionBased on the comparisons aforementioned, these conclusions were drawn 1. The most suitable ambience is from the establishment on the shopping centre. 2. The monthly rent of the kiosk is the lowest.3. The stalls location is more likely to have competition. 4. Theestablishment and the stall best suit the new target market of the entity. 5. The establishment gives off a good atmosphere, is reasonably-priced, has less competition and matches the new demographic of the entity.RecommendationMaigue-Pascua RTW should consider using the estab lishment on the shopping centre for several reasons. First, it is in sync with the new image that the entity wanted to build up. Second, it is relatively cheap for a store in a fancy centre. Third, it would attend in bringing in a new demographic in the entitys customer.Having a branch in a shopping centre is quite a huge risk but with the projected sales of the company and future influx of customers, the company will pick up in the recollective run.